The Philippines’ population is growing by around 2% annually, reaching nearly 100 million, leading to an increasing demand for food and beverage products. The country’s growing youth population represents a key element of future retail spending. Personal consumption expenditure jumped to 7% in the fourth quarter of 2010. Filipinos eat up to five times a day and frequently snack. The youth-oriented market - around 35% of the population is under 15 years old - is fond of attractive packaging and sweetened food and beverages. With the number of dual income households increasing, there is growing demand for easy to prepare food. As more people move to urban areas for work, an increased demand for packaged food products is also anticipated. As a result, in recent years there is a wide-scale expansion of food and beverage products. Branded consumer food products are highly attractive or positive due to the increasing demand for food and beverage products.
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